By LEEUWIS CEES ET. AL.
This crucial publication is the re-titled 3rd variation of the super good bought and ordinary Agricultural Extension (van den Ban & Hawkins, 1988, 1996). development at the past versions, Communication for Rural Innovation keeps and adapts the insights and conceptual types of price this present day, whereas reflecting many new principles, angles and modes of pondering relating how agricultural extension is taught and carried via this present day.
Since the former version of the ebook, the quantity and sort of firms that observe communicative options to foster switch and improvement in agriculture and source administration has develop into even more diverse and this publication is geared toward those that use communique to facilitate switch in agriculture and source administration. Communication for Rural Innovation is crucial analyzing for method facilitators, verbal exchange department team of workers, wisdom managers, education officials, specialists, coverage makers, extension experts and executives of agricultural extension or study organizations. The booklet is additionally used as a sophisticated advent into problems with communicative intervention at BSc or MSc level.
Chapter 1 Fmatter (pages i–xii):
Chapter 1 advent (pages 1–21):
Chapter 2 From Extension to verbal exchange for Innovation (pages 22–39):
Chapter three The Ethics and Politics of verbal exchange for Innovation (pages 40–48):
Chapter four The position of Communicative Intervention in coverage making plans: Instrumental and Interactive techniques (pages 49–58):
Chapter five realizing Human Practices: the instance of Farming (pages 59–93):
Chapter 6 wisdom and belief (pages 94–116):
Chapter 7 verbal exchange and the development of which means (pages 117–126):
Chapter eight altering views on Innovation (pages 127–146):
Chapter nine Social and person studying (pages 147–162):
Chapter 10 Negotiation inside of Interactive tactics (pages 163–176):
Chapter eleven The function of Outsiders and diverse Intervention ways (pages 177–188):
Chapter 12 the potential for uncomplicated conversation types and Media (pages 189–208):
Chapter thirteen conversation for Innovation equipment (pages 209–246):
Chapter 14 The administration of Interactive Innovation tactics (pages 247–274):
Chapter 15 The making plans of person actions (pages 275–292):
Chapter sixteen Organisational administration, studying and study (pages 293–320):
Chapter 17 Agricultural wisdom and data platforms (pages 321–328):
Chapter 18 Privatisation and the Emergence of ‘Knowledge Markets’ (pages 329–349):
Chapter 19 Co?operation throughout clinical Disciplines and Epistemic groups (pages 350–362):
Chapter 20 methods and matters for additional Conceptual study (pages 363–480):
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Extra info for Communication for Rural Innovation: Rethinking Agricultural Extension, Third Edition
How are different (public and/ or private) organisations dealing with this challenge? Which organisation seems most effective, and why? Communication for Rural Innovation, Third Edition Cees Leeuwis Copyright © 2004 by Blackwell Science Ltd a Blackwell Publishing company 22 2 Rethinking extension From extension to communication for innovation In Chapter 1 we outlined some of the challenges that extension is facing, and argued that agricultural extension as a professional practice is changing, or will have to change, considerably.
In practice, several intervention goals can play a role within particular activities, in which case the distinction is more analytical than practical. In other cases these types of services can be associated with speciﬁc activities. In any case, the distinction is important in that it may help communication workers and their organisations to think about what their mission and mandate is or should be. 3 Agricultural knowledge systems and other extension-related concepts The term ‘agricultural extension’ refers not only to a professional practice, but also to an area of study which has generated knowledge and insight and can be studied in agricultural colleges and universities.
That Role of communication worker • • knowledge exchange diffusion of innovations strengthening the position of a group or organisation • Supporting organisation development and capacity building Focus can be individual or collective change Persuasive transfer • realisation of given of (policy and/or policy objectives technological) • pre-deﬁned innovations behaviour change managing pre-existing conﬂict • Conﬂict management Focus on collective change/co-ordinated action Generating (policy and/or • building coherent technological) innovations innovations Supporting horizontal knowledge exchange • mediator facilitator • • • • • social engineer organiser trainer facilitator facilitator resource person supporting vertical knowledge exchange source of experience facilitator • • • • • Focus on ‘individual’ change/farm management communication Advisory communication • consultant • problem solving • enhancing problem • counsellor solving ability Intervention goal active participants • ‘unexpecting’ receiver (initially) stakeholder participant • • active participants active learners/ sources of experience • • active problem owner • Role of ‘client(s)’ Different communication for innovation services/strategies and their characteristics.
Communication for Rural Innovation: Rethinking Agricultural Extension, Third Edition by LEEUWIS CEES ET. AL.