By Bernard Bel, Jan Brouwer, Biswajit Das, Vibodh Parthasarathi, Guy Poitevin
The 3rd quantity within the sequence communique approaches engages in realizing strategies of communique when it comes to cultural configurations and contending forces that permeate them. This quantity is situated on the interface of tradition and communication-exploring ways that interplay, negotiations, or even conflicts are voiced. It re-examines our perception of tradition to teach that groups can't be divided into polarities akin to elite and well known or dominant and subaltern -establishing that such transparent divisions can't exist in society. tradition is hence perceived as a box of contending forces: a milieu of trade, come across, disagreement, and probably clash.
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Additional info for Communication, Culture and Confrontation (Communication Processes)
Communication as cultural process is a concept altogether different from communication as pattern of interaction or system of symbolic exchange. The new technologies of communication (transport, trade, information) have not created these processes, they just give them tremendous chances. Through facilitating exchange, they give wide opportunities to cultural creativity. Culture is more a process of emergence through interaction than a symbolic product. Let us outline the sphere of the cultural under the horizon of culture conceived as an inalienable capability of semantic reappropriation and practical challenge of given or normative idioms.
A passive sector of language shifts in the direction of areas where opinions, ideologies and superstitions will find themselves gathered together, forming a pocket isolated from politics and science (two domains indissolubly united, despite their frictions, through the marriage of rationality and efficiency). From all the outward signs, religious expressions are the most important elements of this inert sector (this place will be filled later by folklore and popular literature). (de Certeau 1975: 170, 185 cited in Ahearne 1995: 59.
Though marginalized, such forms of expression are still vibrant and run contrary to dominant aesthetic values, ideological agendas and organizational set-ups. Two central issues that had previously been stressed upon by Parthasarathi run once again through the present contribution as leitmotifs in various terms. The first is that the import of any particular instance of opposition to the material, political or symbolic basis of dominant communication is more than a mere assertive performance: The entry of the underclass into processes of communication signifies not merely a change in social agents.
Communication, Culture and Confrontation (Communication Processes) by Bernard Bel, Jan Brouwer, Biswajit Das, Vibodh Parthasarathi, Guy Poitevin