Download e-book for kindle: Communication Campaigns and National Integration in China’s by Yanru Chen

By Yanru Chen

ISBN-10: 9812877320

ISBN-13: 9789812877321

ISBN-10: 9812877339

ISBN-13: 9789812877338

This publication adopts the tactic of grounded thought in learning nationwide communique campaigns in China, often called propaganda campaigns within the chinese language linguistic context. The research presents an exploratory and descriptive research of the ways that the media in China fulfilled their functionality of establishing a Socialist non secular civilisation and preserving nationwide integration in the course of country propaganda campaigns. factors for the luck and boundaries of the campaigns are essentially expressed and mixed with wary statements at the constrained position of the media within the technique of nationwide integration. the 3 significant conversation campaigns distinct during this ebook supply revelations relating to tips on how to keep mass morale and revive the nationwide spirit at a time whilst financial ambitions and aspirations appear to be the pinnacle precedence for people and associations. a main premise underpinning this learn is that fiscal development isn't to be equated with social growth or human improvement, the latter encompassing a much more profound non secular measurement, which takes way more tender efforts to complete.

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Extra resources for Communication Campaigns and National Integration in China’s Market Economy Era: Reviving the National Soul

Example text

Then we touch on the relevant literature on philosophies of knowledge. A scholar in Chinese thought offers us a scheme for categorising human knowledge by way of acquisition: hearing (including all direct forms of acquisition, such as listening and reading), inference, and experience (Mote 1989). It is the discipline bias of students in communication to focus on knowledge acquired through “hearing”, and that through the mass media. But how does this type of knowledge or way of knowing weigh against knowledge acquired through experience and inference?

30 2 Theoretical Foundations of the Study Liu (1971) thus captures the long-term effects of mass campaigns: disseminating a mass political language, creating a mass experience of organisation and coordinated action, the process in which major clusters of old social, economic, and psychological commitments are eroded or broken and people become available for new patterns of socialisation and behaviour. While this study does not surmise on the long-term effects of the campaigns studied, past conclusions still help to shed light on current perceptions of effects.

13-23). Oxford: Basil Blackwell. Lin, T. Q. (1994). A search for China’s soul. In W. M. ), China in transformation (pp. 171-188). Cambridge: Harvard University Press. Lim, J. J. L. (1990). Nation-building in multiethnic Singapore: A socio-psychological insight into patriotism in a multiethnic milieu. Unpublished master’s thesis, National University of Singapore. Liu, A. P. L. (1971). Communications and national integration in Communist China. Berkeley: University of California Press. Liu, A. P.

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Communication Campaigns and National Integration in China’s Market Economy Era: Reviving the National Soul by Yanru Chen


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