By Paul Wiefels
Originating from the paintings of The Chasm staff, a strategy-consulting company serving expertise established businesses; this fieldbook makes a speciality of theories of excessive know-how business plan improvement mixed with execution. Wiefels (a founding associate of The Chasm team) describes a existence cycle version of industrial and industry development from the early small industry of ''visionary'' patron, via frequent popularity, to the ultimate implementation of a given product.
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Extra resources for Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
Will one site’s advertising have the significant and unintended consequence of drawing shoppers to the site of its competitors due to the similarities in names? (“Let me think. ”) Is there any wonder why this particular form of e-retailing has gone to the dogs? ) What were they thinking? What perfect conditions for a market shakeout. And shake out it does—witness the unlamented demise of the online pet retailers. ) TH E E A R LY M A R K ET And so it goes. All these considerations, as well as many more, become the real basis for the size of this hypothetical market, defined not by its sheer potential size, but by what we can really address, win over, and sustain.
25 TH E C H A S M C O M PA N I O N ᭤ 26 The system was supposed to let you call anyone from anywhere. To make such a call, of course, required the user to be outside, positioned so that nothing blocked the line of sight between the handset’s antenna and an orbiting satellite. This meant that users could not be in buildings or in cars! This is the killer application? This is the order-of-magnitude improvement over the status quo that will draw visionaries like bees to a field of new flowers? To make matters worse, the vaunted and time-honored demo, revered by technology enthusiasts everywhere, didn’t always work.
S. Postal Service following a predetermined route day in and day out, most Southland drivers rely on the petroleum-based engine and the automobile it powers for their livelihoods, their recreation, and ultimately in the urban landscape that is Los Angeles, their freedom. The entire market infrastructure—consisting of vast numbers of service stations—to competitive car insurance rates, the mechanic on the corner, the Automobile Club of Southern California—all of these elements are based on sustaining, even optimizing the status quo.
Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado by Paul Wiefels