By Orange County Association Staff, Andrew J. Groveman (Foreword by), John R. Sohigian (Foreword by) Shelly Field
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Additional resources for Career Opportunities in the Retail and Wholesale Industry, 2nd edition
Positions are advertised in display ads in newspapers. Join trade associations. These will help you in searching for internships, scholarships, and training programs. Jobs may also be advertised in trade journals. Larger malls and shopping centers often have internships in the management office. Others may have summer jobs as assistants. Contact malls in your area to check into the possibilities. Take seminars and courses in marketing, promotion, public relations, publicity, retail management, mall management, and shopping center development.
Education and Training Mall Marketing Directors are usually required to hold a four-year college degree. Good choices for majors include public relations, advertising, business, journalism, marketing, liberal arts, English, communications, 14 and business. Courses and seminars in marketing, public relations, publicity, promotion, and the retail industry are also helpful. Marketing Directors working in malls and shopping centers do not usually belong to any union. Individuals may belong to a number of trade associations providing support and guidance.
Some malls and shopping centers may prefer the person in this position to hold a four-year college degree. Others have no educational requirement. For individuals aspiring to advance their career, a college degree is essential. Good choices for majors include advertising, business, journalism, public relations, marketing, liberal arts, English, communications, and business. Courses and seminars in advertising, copywriting, business, or retail management are also helpful. Experience, Skills, and Personality Traits Experience requirements vary from mall to mall.
Career Opportunities in the Retail and Wholesale Industry, 2nd edition by Orange County Association Staff, Andrew J. Groveman (Foreword by), John R. Sohigian (Foreword by) Shelly Field