Download e-book for iPad: America by Jean Baudrillard

By Jean Baudrillard

'Since de Toqueville, French thinkers were occupied with the United States. but if it involves mysterious paradoxes and lyrical complexity no French highbrow suits Jean Baudrillard in considering the hot World... [He] has develop into a sharp-shooting Lone Ranger of the post-Marxist left." -- ny instances "The choice of wild, usually hilarious postcards from his journey to the US includes a few of the year's so much orignal and lovely writing." -- New Statesman and Society " ... sometimes provocative and ordinarily infuriating ... the United States is full of perceptive, nearly poetic observations." -- Rolling Stone "A mix of loopy notions and dead-on insights, the USA is a helpful (and voluable) photograph of what Mr. Baudrillard calls 'the in simple terms ultimate primitive society' -- ours." -- big apple occasions ebook evaluate

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Any old gimmick will do, any idiom. The question of difference is more crucial than that of pleasure. Are we seeing here a post-modern version of a sexual liberation that is now past and gone, that liberation as mere fashion, or is this a bio-sociological mutation in our own selfperception, based upon the sexual losing the priority it formerly enjoyed, a priority which characterized the whole modern period? ’ Pushed to its logical conclusions, this would leave neither masculine nor feminine, but a dissemination of individual sexes referring only to themselves, each one managed as an independent enterprise.

The glass facades merely reflect the environment, sending back its own image. This makes them much more formidable than any wall of stone. It’s just like people who wear dark glasses. Their eyes are hidden and others see only their own reflection. Everywhere the transparency of interfaces ends in internal refraction. Everything pretentiously termed ‘communication’ and ‘interaction’ - walk-man, dark glasses, automatic household appliances, hi-tech cars, even the perpetual dialogue with the computer - ends up with each monad retreating into the shade of its own formula, into its self-regulating little corner and its artificial immunity.

It is a bit like the Cheshire Cat’s grin: it continues to float on faces long after all emotion has disappeared. A smile available at any moment, but half-scared to exist, to give itself away. Noulterior motive lurks behind it, but it keeps you at a distance. It is part of the general cryogenization of emotions. It is, indeed, the smile the dead man will wear in his funeral home, as he clings to a hope of maintaining contact even in the next world. The smile of immunity, the smile of advertising: ‘This country is good.

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America by Jean Baudrillard

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